Combining music, dance, video, fashion and visual arts, My Runway Show is a high-concept show piece that aims to delight and entertain the young, stylish and pop-culture savvy masses. An air of excitement surrounds the show each year as the venues, performances and special guests become bigger, more popular and more buzz-worthy. In addition to creating a dazzling spectacle, the My Runway group aims to shine a light on and lend their support to charitable organisations such as Alicia Keys' Keep a Child Alive foundation, the official charity partner of this year's event.
Each year, My Runway Show revolves around a particular theme, engagingly illustrated through precise and very dramatic choreography. Executed with confidence, sass and ebullient flamboyancy, the show provides a platform for up-and-coming models, fashion designers and other creative artists. Much of the show's buzz is created by young fans interested in all things fashionable, as well as a series of backstage videos that reveal the hustle, hard work, fun and glamour that come with putting together the whole extravaganza.