Is Offsite SEO Really Necessary or is it Just Sales Talk?

With so much information overload floating around the internet, it’s impossible to keep up with it all. This is especially true in the world of online marketing because business owners have so much else to focus on besides the latest, greatest shiny marketing tool. They have to a business to run. It’s natural to want to cut through all the hype and strip down to the bare bones of what’s actually necessary to succeed with online marketing. While it’s true that some techniques are merely fads (ar

What Should You Keep Private from Work?

Confused about workplace privacy? Here are some topics that should definitely remain off the table in an office setting. For many people, the workplace becomes like a second home because of the large chunk of time they spend there each week. The office is where friendships are formed and major life experiences are shared so, naturally, a certain level of comfort develops between co-workers. This close-knit setting often makes being at the office feel like being around family, but the reality
Working Mother

Resources to Inspire Your Leap into Entrepreneurship

There’s never been a better time for women to be in business. That fact probably comes as no surprise to anyone who hasn’t been living under a rock for the past 10 or 15 years. Modern technology and the changing dynamic of how people view work/life balance has opened up a whole host of entrepreneurial opportunities for enterprising women all around the world. Running a successful business is no longer just associated with the stereotypical career-driven, Type A personality who cares more about s

Why You Need Local SEO for Your Business

Internet marketing has come a long way in the last 10 years. Many of the once common online marketing techniques have become old hat and, many of today’s standard practices didn’t even exist back in the internet dark ages. Back in the early and mid 2000s, the goal was to get website traffic from anywhere and everywhere. The more reach the better…quantity over quality. This time gave rise to the beginning of the abhorrent internet “spam.” It wasn’t just about the selling of questionable product
The Replicas Music

Four Tips for the Best Corporate Photographs

A sea of black and gray suits and sensible shoes doesn’t sound like a particularly inspiring backdrop for taking great corporate photographs. Corporate events can tend to be a bit colorless and conservative, filled with quiet networking and serious business talk. These days, however, corporate doesn’t have to be synonymous with boring. You can liven up corporate events photos with a few fun touches that will cause people to do a double-take and rethink the plan to skip out early on the next go-r
Working Mother

Hyperlocal: Getting Up Close and Personal with Customers Helps Small Businesses Win Big

Marketing can be a tricky business, especially in the online world. Many businesses choose the route of casting a wide net -- which is fine if you're a large corporation or a highly sought-after brand. The ability to drill-down and really speak to the interests and needs of a very specific audience, however, can best be accomplished by being extremely targeted and hyper-focused in your marketing efforts. As a fledgling entrepreneur, you may be afraid that setting your focus too narrowly on a spe